Content is a competitive advantage when managed and leveraged effectively – but that’s not an easy thing to do.  

Modern organizations invest tremendous resources into crafting core messaging, from customer training resources to product information to your unique vision and values. But too often, that content isn’t leveraged to its fullest potential.  

In this webinar, Xyleme Chief Strategy Officer Leslie Farinella will break down how reevaluating your content strategy and investing in the right technology can help organizations turn learning content into a competitive advantage to drive content management ROI.   

Learning Objectives: 

• Learn how your content can drive a competitive advantage
• Discover why you need to rethink your content strategy (or create one)
• Learn how to get more out of your content, drive personalization, and put content in the flow of work

 

Leslie Farinella is passionate about bringing together technology, business strategy, process improvement, and change management to address big, complex business problems—the ones that require creativity and perseverance to resolve. Leslie and her team use technology (Xyleme's industry-leading Learning Content Management System, sometimes called a Component Content Management System) to reimagine how organizations design and develop learning content at scale.