Creating an Effective Digital Sales Development Strategy
Date and TimeThu, Oct 14, 2021 at 11AM Pacific / 2PM Eastern
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But sales executives have been “burned” by ineffective e-learning in the past, finding it boring, unengaging, and ineffective. Research shows that 85% of salespeople never completed their e-learning programs and, among those who did, less than 80% ever used the skills. Virtual learning sessions on platforms like Zoom were not much better—unengaging with few opportunities for real feedback.
Many organizations were faced with this dilemma during the pandemic: how do we accelerate the digital transformation of sales enablement in a way that is effective and engaging? The answer is a learning strategy that integrates skill development and reinforcement with their performance improvement goals. The right approach—implemented in digital, virtual, and blended environments—gives organizations the power to connect and engage all members of the organization and drive performance improvement to achieve business results. Join us as we discuss the key design principles to reinvent your digital training.
In this webinar, you will:
- Explore how digital approaches connect learning to application and performance
- Learn how to create effective and engaging online training programs
- Discover how to incorporate coaching and feedback in a virtual environment
Our research shows that following this approach creates learning that is not only just as effective as traditional classroom training but is even more effective at delivering the performance improvement you need to create success.
About Michael Leimbach, Ph.D.
Michael Leimbach, Ph.D., is Vice President of Global Research and Development for Wilson Learning Worldwide. With more than 35 years in the field, Dr. Leimbach provides leadership for researching and designing Wilson Learning’s diagnostic, learning, and sales performance capabilities and has managed major research studies in sales, leadership, and organizational effectiveness. He also developed Wilson Learning’s impact evaluation capability and return on investment models. Dr. Leimbach has served as a research consultant for a wide variety of global client organizations, is Editor-in-Chief for a major professional journal, and serves on the ISO Technical Committee on Quality Standards for Learning Service Providers. Dr. Leimbach has coauthored four books, published more than 100 professional articles, and is a frequent speaker at national and global conferences.
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