It has been a tough year for salespeople! As we emerge from the peak business impact of the pandemic, it is clear that we are not returning to the pre-COVID normal but to a new normal of Hybrid Selling. 

Through our research, we have found an interesting dilemma: salespeople hate virtual selling, but customers love virtual buying. In fact, according to McKinsey & Company 20% of buyers say that they want to return to face-to-face selling. As a result, what has and will emerge is an approach that combines both virtual and face-to-face sales activities into a strategy “dance.”  

Getting and keeping a customer engaged when your face-to-face meetings are limited can be more difficult. In this session, you will learn about our Hybrid Sales approach that not only combines virtual and face-to-face interactions but maximizes the value of both. 

Sign up today to learn:

• How Hybrid Selling can bring new value to a relationship with a customer
• Four key moments of truth in the buyer’s mindset when you can leverage Hybrid Sales
• How to close more sales through the effective use of virtual selling and virtual presence

Can a combination of virtual and in person face-to-face selling be as effective as traditional face-to-face selling alone? Our research says yes—join us to learn why it can be even more efficient and effective than traditional selling alone.

David Yesford is Senior Vice President of Wilson Learning Worldwide. With more than 33 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.

Michael Leimbach, Ph.D., is Vice President of Global Research and Development for Wilson Learning Worldwide Inc. With more than 40 years in the field, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities and has managed major research studies in sales, leadership, and organizational effectiveness. He also developed Wilson Learning’s impact evaluation capability and return on investment models. Dr. Leimbach has served as a research consultant for a wide variety of global client organizations, is Editor-in-Chief for a major professional journal, and has served on the ISO Technical Committee on Quality Standards for Learning Service Providers. Dr. Leimbach has coauthored four books, published more than 100 professional articles, and is a frequent speaker at national and global conferences.