Client Engagement in a Hybrid Selling Environment
Date and TimeThu, Sep 09, 2021 at 11AM Pacific / 2PM Eastern
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Through our research, we have found an interesting dilemma: salespeople hate virtual selling, but customers love virtual buying. In fact, according to McKinsey & Company 20% of buyers say that they want to return to face-to-face selling. As a result, what has and will emerge is an approach that combines both virtual and face-to-face sales activities into a strategy “dance.”
Getting and keeping a customer engaged when your face-to-face meetings are limited can be more difficult. In this session, you will learn about our Hybrid Sales approach that not only combines virtual and face-to-face interactions but maximizes the value of both.
Sign up today to learn:
- How Hybrid Selling can bring new value to a relationship with a customer
- Four key moments of truth in the buyer’s mindset when you can leverage Hybrid Sales
- How to close more sales through the effective use of virtual selling and virtual presence
Can a combination of virtual and in person face-to-face selling be as effective as traditional face-to-face selling alone? Our research says yes—join us to learn why it can be even more efficient and effective than traditional selling alone.
About David Yesford
About Michael Leimbach, Ph.D.
Michael Leimbach, Ph.D., is Vice President of Global Research and Development for Wilson Learning Worldwide. With more than 35 years in the field, Dr. Leimbach provides leadership for researching and designing Wilson Learning’s diagnostic, learning, and sales performance capabilities and has managed major research studies in sales, leadership, and organizational effectiveness. He also developed Wilson Learning’s impact evaluation capability and return on investment models. Dr. Leimbach has served as a research consultant for a wide variety of global client organizations, is Editor-in-Chief for a major professional journal, and serves on the ISO Technical Committee on Quality Standards for Learning Service Providers. Dr. Leimbach has coauthored four books, published more than 100 professional articles, and is a frequent speaker at national and global conferences.