Demonstrating ROI is key to every successful training rollout. And, key to demonstrating ROI is robust measurement. Unfortunately, many trainers are unsure of what to measure and how to measure it.

Join New York Times best-selling author, Joseph Grenny, as he delves deeper into Change Anything and applies it to ROI.

Learn ideas on how to create custom measurement tools and strategies to quantify your training impact. Change Anything by training everyone. Apply the strategies of influence today.

Joseph is coauthor of three New York Times bestsellers, Influencer: The Power to Change Anything, Crucial Conversations: Tools for Talking when Stakes are High, and Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior. An expert in topics ranging from influence and leadership to organizational change and effectiveness, Joseph has been cited in dozens of newspapers including the New York Times, Los Angeles Times, Washington Post, and the Wall Street Journal. He has also appeared on more than one hundred radio and television programs including ABC News, CNN, Bloomberg, CNBC, and the Today Show. Formerly, Joseph was cofounder and president of California Computer Corporation. And in 2007, he and his coauthors were named Ernst & Young Entrepreneurs of the Year for their work in founding and leading VitalSmarts, a leader in corporate training and organizational development. VitalSmarts has helped more than three hundred of the Fortune 500 realize significant results using a proven method for driving rapid, sustainable, and measurable change in behaviors. Named the 2008 Business of the Year by The Association of Learning Providers, VitalSmarts has also been ranked four times by Inc. magazine as one of the fastest growing companies in America and has taught two million people worldwide.