Storytelling is UNNECESSARY in Learning Lessons - Use Hyper-Stories Instead
Date and TimeWed, Oct 27, 2021 at 12PM Pacific / 3PM Eastern
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Today we are bombarded by multiple stimuli from all forms of media. Studies have shown that we are most likely to respond best to news, social media, and lessons that are hard-hitting and present vivid stories. We jump and respond quickly to the content, immersing ourselves in the rapid-fire, short, and instant stories or hyper-stories.
Hyper-stories are today’s rapid medium of communication.
The challenge is: how do we, as trainers, designers and developers, and subject matter experts (SMEs), use the most important part of the story to catapult our learning lessons into the minds of our learners?
Topics to cover:
- Why are learners easily glued to hyper-stories?
- What part of the story is so compelling that learners must respond to it?
- How do you select the hyper-story that becomes the important lesson?
- How do you apply the 5-Step Hyper-Story Lesson Creation process?
About Ray Jimenez, Ph.D.
Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand in the areas of management consulting and implementation of learning technology solutions. As a management consultant, Ray has worked with various experts from different domains and industries. Over the past few years Ray has been dedicated to the development and creation of https://www.situationexpert.com/. Ray is the author of Microlearning for Disruptive Results (soon to be released), Microlearning Impacts Report, 3-Minutes eLearning, Scenario-Based Learning, Do-It-Yourself eLearning, Story Impacts Learning and Performance eBook and Story-Based eLearning Design.
Ray has worked with American Bankers Association, Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill Industries, Pixar Studios, Edison Missing Group, Dendreon, Netafim, Progressive Insurance, Bridgepoint Education and California Institute of Technology, to name a few. He is the Chief Learning Officer of www.VignettesLearning.com and architect of https://www.trainingmagnetwork.com/. He has taught at the University of California, Irvine; University of Texas Southwest Medical Center, Dallas; Assumption University, Bangkok and Open Learning University, Hong Kong. He is a sought-after expert and workshop facilitator for Training Magazine, eLearning Guild and ATD Conferences.
Workshop participants describe Ray as “fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,” and “has depth and experience in Story-based eLearning Design.”
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