Designing e-Learning for Maximum Motivation


Chief Instructional Strategist, Allen Academy
Webinar Recording Details



When asked to identify the weakness in most e-learning, designers and students alike often note the failure to engage the learner’s attention as a chief problem. E-Learning is labeled boring; learners take the path of least resistance instead of thinking through the questions; completion is something to be checked-off a list rather than an indicator of proficiency. The problem is, “How do you motivate the learner while still doing the serious work of instruction?”

In e-learning, motivation for the learning must come primarily from the learners, themselves. Since most e-learning is done as a solitary event, we can’t rely on social interaction with an entertaining instructor or peers to motivate the learner. Nor can we rely on natural motivators in the work environment, as learners generally are removed from the familiar work environment and placed in whatever artificial and generic world is created by our designs for the computer-based experience.  And even worse, it is difficult to provide direct tangible rewards or public recognition for learning accomplishments since they have to be somewhat delayed from the learning actions that earned them.

In this webinar, Ethan Edwards will explore the importance of motivation in the design framework for e-learning and present rules for creating maximally motivating e-learning, which will be illustrated through several successful corporate e-learning courses. At issue will be considerations of content scope, difficulty, judgment, leveling, content placement, and user control.

In this webinar learn to:
  • Analyze the importance of motivation in an e-learning design framework
  • Apply six rules for creating maximally motivating e-learning solutions
  • Examine design considerations for content, scope, difficulty, judgment, leveling, content placement, and user control

About Ethan Edwards

Ethan Edwards draws from more than 30 years of industry experience as an e-learning instructional designer and developer. He is responsible for the delivery of the internal and external training and communications that reflect Allen Interactions’ unique perspective on creating Meaningful, Memorable, and Motivational learning solutions backed by the best instructional design and latest technologies. 

Edwards is the primary instructor for Allen Academy Certified Instructional Professional Program. In addition, he is an internationally recognized presenter on instructional design and e-learning, has written many e-books on creating effective e-learning. He is a frequent blogger for Allen Interactions’ Blog, and every so often heads out on the road to vlog about e-learning design as it relates to the world around us. Edwards holds a master’s degree and significant doctoral work in educational psychology from the University of Illinois – Urbana Champaign.

Panel newest members
Digital Sponsors