What does Marketing have to do with Learning Management?

Speaker

Allen2020 01
Director of Digital Learning Evangelism, Adobe Digital Learning Solutions
Webinar Recording Details
  • Category
  • Date and Time
    Wed, Apr 28, 2021 at 9AM Pacific / 12PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Description

Marketing has played an escalating role in learning and development programs and solutions for the past few years. Organizations have begun to integrate substantial marketing strategies and tools to ensure more comprehensive compliance, promote upskilling programs, track customer education initiatives, and promote organizational positivity toward change management initiatives.

Join Dr. Allen Partridge, Director of Digital Learning Evangelism for Adobe in this exploration of the expanding role of marketing in the world of Learning and Development.

Attendees will learn;
  • Strategies that Learning and Development Professionals have used to market learning programs & initiatives
  • Technical solutions for driving learning programs
  • Methods of converting learning content consumption patterns to leads and campaigns
  • Technical solutions for lead conversion from customer education pipelines
  • Methods of influencing content consumption patterns

About Allen Partridge, Ph.D.

Allen Partridge, Ph.D., is the Director of Digital Learning Evangelism at Adobe Digital Learning Solutions and has 20 years of experience in e-learning, education, games, and multimedia development. He has researched and reported on authentic educational solutions for audiences around the world for the past decade. Allen is recognized for his many online video tutorials and e-seminars, which are a mainstay for e-learning developers and trainers learning to create effective online educational materials.

Recording

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