Winning Value Propositions for Persuasive Sales Presentations


Richard goring 03 square
Director, BrightCarbon
Webinar Recording Details



Even though they play a huge part in winning deals, most companies’ sales presentations let them down. Prospects have had enough of corporate bull, monologue-mode presenters, and trumpet blowing. And of course, ‘Death by PowerPoint’.

Some have understood the need to banish bullet points, but selling complex products and services with ‘Zen’ images isn’t the answer. This session will tell you how to create effective B2B sales presentations, based around a compelling story using a set of persuasive messages to structure your narrative – your value proposition. See how to craft a value proposition that demonstrates the value you deliver and the ways that you’re better than the other options, and then how to use that value proposition to inform your content, flow, and calls to action so that your presentation is successful.

Plus a few bonus PowerPoint tips and tricks to allow you to create and use your presentation quickly and easily.

About Richard Goring

Richard is a Director at BrightCarbon, the specialist presentation agency. He has helped to write and create thousands of presentations and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points. He’s passionate about improving the way that people present and believes that anyone can deliver a great presentation if given the right techniques and a bit of practice.

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