We're in the training game to create change. We want people thinking and acting differently as a result of the work we do.

And yet ... we know that for all the successes we have, there are plenty of times when No Traction Is Gained. It's frustrating ... what's going on?

In this practical and entertaining session, Michael Bungay Stanier will tackle the challenge head on, and will uncover:

• The difference between Easy Change and Hard Change, and why it matters
• The most common mistake made in trying to "crack" Hard Change
• The hidden force that's most likely stopping you (and your people) making progress on Hard Change
• Exactly what it takes to get more people to change more easily more of the time

Michael Bungay Stanier is the best-selling author of The Coaching Habit, the best-selling book on coaching this century. His Training Magazine webinars are consistently among the best attended and highest rated. You can learn more about Michael at MBS.works.

Michael Bungay Stanier is best known for The Coaching Habit, the best-selling coaching book of the century. He’s the host of a new podcast, Change Signal, helping to find the good stuff in change management. Michael was a Rhodes Scholar, and was recently awarded the coaching prize by Thinkers50, “the Oscars of Management.”