Making the Business Case for Learning: How to Secure Approval for Unexpected Projects


Patti smaller
CEO, ROI Institute
Webinar Recording Details
  • Category
  • Date and Time
    Tue, Jun 15, 2021 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


As a result of the COVID-19 crisis, many executives predict the global economy may continue to suffer indefinitely. Consequently, budgets will be cut—making it difficult to secure approval for many projects.

What happens there is a need for a project, but no budget is available or the budgets have been reduced significantly? Perhaps the only opportunity you may have is to show the value for the project compared to the cost. An ROI forecast will show the monetary value that the project will deliver compared to the proposed cost of the project. If there is a significant positive difference, this may convince executives to move forward and implement the project. Therefore, the challenge is to make a compelling business case, one that will convince even the most conservative CFO to allocate funds for the project.

This session will describe how to create a forecast for a project that was not expected. This type of forecast connects the proposed performance improvement solution to business measures that will improve if this project is implemented. When the monetary value of this improvement is actually calculated and compared to the projected cost of the project, a financial ROI is forecasted. The challenge is to be conservative with analysis and credible with the conclusions.

Using the ROI Methodology® as framework, this process will forecast data at five levels, plus intangibles.  When conservative standards are used and it is presented in a very compelling way, this makes a great argument for allocating the funds, even in difficult and uncertain times.
Learning Objectives
At the end of this session, participants should be able to:
  1. List the five levels of data that are present with any performance improvement project.
  2. Identify the data needed by executives along with their expectations.
  3. Select the experts to provide data to make the estimates for a forecast.
  4. Forecast the impact, ROI, and intangibles of an important performance improvement project.
  5. Present the ROI forecast in a compelling way.
  6. Describe an example of a real ROI forecasting case study.
Each participant in this session will receive a handout, ROI Methodology Appplication Guide, an ROI Methodology process model, a forecasting case study example, and a chapter from the book, Consultant’s Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and ROI, by Jack and Patti Phillips.

About Patti Phillips, Ph.D.

Patti P. Phillips, Ph.D., CEO of ROI Institute, Inc., is a renowned leader in measurement and evaluation. Patti helps organizations implement the ROI Methodology®️ in more than 70 countries around the world.

Since 1997, Patti has been a driving force in the global adoption of the ROI Methodology and the use of measurement and evaluation to drive organization change. Her work as an educator, researcher, consultant, and coach supports practitioners as they develop their own expertise in an effort to help organizations and communities thrive. Her work spans private sector, public sector, nonprofit, and nongovernmental organizations.

Patti serves as a member of the Board of Trustees of the United Nations Institute for Training and Research (UNITAR). She serves as chair of the Institute for Corporate Productivity (i4cp) People Analytics Board; Principal Research Fellow for The Conference Board; board chair of the Center for Talent Reporting (CTR); and is an Association for Talent Development (ATD) Certification Institute Fellow. She also serves on the faculty of the UN System Staff College in Turin, Italy.

Patti has authored or edited more than 75 books on the subject of measurement, evaluation, analytics, and ROI. Her work has been featured on CNBC, Euronews, and in more than a dozen business journals.


Rec image



Sponsored By

Panel newest members
Digital Sponsors