How to be a Master Story-Learning Designer and Move Learners


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Architect of, Chief Learning Officer of Vignettes Learning
Webinar Recording Details



How do you deliver training and successfully compete with all the noise, chatter and information overload that is going on? How do you persuade learners to pay attention to your content and ideas when they are busy and have no time?

Using stories to train and persuade learners helps deliver relevant and useful content. Using stories delivers a high-speed and super context sensitive message that instantly grabs a learners attention.

In this webinar you will learn:
  • How to tune your mind set and skill set to be a Master Storyteller
  • How to pluck high-context stories that add meaning to very boring and dry topics
  • How to structure your delivery in a way that leaves learners wanting more and eager to apply your ideas

You will see real world demos and examples of Master Storyteller methods delivered through a webinar, classroom learning and eLearning.

About Ray Jimenez, Ph.D.

Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand in the areas of management consulting and implementation of learning technology solutions. As a management consultant, Ray has worked with various experts from different domains and industries. Over the past few years Ray has been dedicated to the development and creation of Ray is the author of Microlearning for Disruptive Results (soon to be released), Microlearning Impacts Report, 3-Minutes eLearning, Scenario-Based Learning, Do-It-Yourself eLearning, Story Impacts Learning and Performance eBook and Story-Based eLearning Design.

Ray has worked with American Bankers Association, Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill Industries, Pixar Studios, Edison Missing Group, Dendreon, Netafim, Progressive Insurance, Bridgepoint Education and California Institute of Technology, to name a few. He is the Chief Learning Officer of and architect of He has taught at the University of California, Irvine; University of Texas Southwest Medical Center, Dallas; Assumption University, Bangkok and Open Learning University, Hong Kong. He is a sought-after expert and workshop facilitator for Training Magazine, eLearning Guild and ATD Conferences.

Workshop participants describe Ray as “fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,” and “has depth and experience in Story-based eLearning Design.”

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