How to Prove the Value of Your Sales Training Program


P1000382 5
Senior Product Marketing Manager, Allego
Will caro
Global Sales and Channel Enablement, XebiaLabs
Webinar Recording Details
  • Date and Time
    Thu, Mar 12, 2020 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


You know an effective sales force is essential. Equipping your reps with product knowledge, best practices and objection handling are baseline skills. Well-trained salespeople drive better results. Yet only 42% of sales training programs meet expectations.

How can you optimize learning and prove the value of your sales training? Without hard numbers to showcase the value of your sales readiness programs, it’s hard to get the resources you need for future programs.

When you understand how to quantify the full return on your training investments, you can prove the value of your initiatives and win the resources you need to ramp up.

In this webinar, you’ll learn:
  • How to track and measure the ROI of your sales training
  • The sources of business value that most organizations already capture, but fail to quantify or maximize
  • How to use ROI metrics to make a strong business case for investing in sales training
  • Tools and technology that can help you improve results

About Jake Miller

Jake has been sharing the story of Allego customers and products since early 2016, fueling rapid growth and helping Allego become the fifth fastest-growing software company on the 2017 Inc. 500. Jake is passionate about sales performance and incorporates years of experience as a top producer in the high-ticket retail space into his approach for product marketing at Allego. Jake received an MBA from Babson College and a bachelor's from Berklee College of Music.

About Will Caro

Will Caro leads Sales & Channel Enablement at XebiaLabs. He oversees onboarding, training & sales collateral with a focus on preparing the Enterprise Sales team with the right information to be able to educate and sell into some of the largest companies in the world. XebiaLabs provides an Enterprise DevOps Platform to the world's leading brands, empowering them to release software in the most reliable, secure & traceable fashion possible.


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