The days of "sales" being assigned to just one individual or team are GONE---in a typical transaction in today's market, literally every member of your team may come into contact with a client or prospect. And every one of those moments is a selling opportunity...making EVERY job a sales job! Dr. Cindy McGovern will show you how to take the "ick" out of selling and adopt a new and energized sales mentality. Everyone in your organization is capable of playing a part in elevating the customer experience.

Dr. Cindy will provide simple and actionable steps to establish a culture of sales, and get even your most reluctant team members on board. Successful organizations know that EVERY job is a sales job, and you will come away with new tools and ideas to raise your sales performance to new heights!

Dr. Cindy McGovern, known as the First Lady of Sales®, is an internationally acclaimed speaker, leadership strategist, and Wall Street Journal bestselling author who helps leaders build trust, strengthen their influence, and gain buy-in. With a PhD in organizational communication and as founder and CEO of Orange Leaf Consulting and Orange Leaf Academy, Dr. Cindy has helped thousands of leaders and organizations improve communication, inspire action, and create lasting impact by redefining sales as a life skill—not just a business skill.

Author of the award-winning books Every Job Is a Sales Job, Sell Yourself, and The Permission Mission, Dr. Cindy delivers engaging, interactive presentations filled with practical strategies, relatable stories, and plenty of humor. Her mission is simple: help leaders build personal brands people trust, communicate with confidence, and stop waiting for permission to lead.