What Caused the ROI? Techniques to Isolate the Effects of Your Programs
Date and TimeWed, Dec 04, 2019 at 9AM Pacific / 12PM Eastern
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Application on the Job (Objectives):
In this session, participants will learn how to:
- Describe the importance of isolating the effects of programs.
- Apply at least three techniques to isolate the effects of programs.
- Determine when to use each of the techniques covered in this session.
Sales of the latest handheld devices have increased by 50% in the last quarter. Senior executives ask the question, “What caused it?” Employee turnover declined by 20% in the past nine months. Senior executives ask the question, “What caused it?” Compliance discrepancies have decreased by 40%. Executives ask, “What caused it?” This simple question, “What caused it?” is asked frequently in organizations around the world. It is not an unfair question for senior executives to ask. Our ability to isolate the effects of projects and programs positions us to answer this important question credibly and reliably. Our inability to answer this question opens the door to allow others to answer it for us.
Isolating the effects of programs is not about isolating programs from other activities occurring within the organization. By isolating the effects of the program being evaluated, you build creditability that the investment in the program is actually driving the results you have presented by confidently explaining why. Isolating the effects of a program is a key step in providing evidence that programs drive improvement in business measures; it represents one of the five types of analytics projects. Knowing how to connect programs to results is a must if talent development professionals are to demonstrate the impact and ROI of their projects. This session describes techniques that can answer the question: What caused it?
About Patti Phillips, Ph.D.
Patti P. Phillips, Ph.D. is CEO of ROI Institute, Inc., the leader in measurement, evaluation, and the use of ROI in learning and development. She works with organizations in more than 60 countries around the world. Patti serves on the board of Center for Talent Reporting and is an ATD CPLP Certification Institute Fellow. She also serves on the faculty of the UN System Staff College in Turin, Italy, and The University of Southern Mississippi’s Ph.D. in Human Capital Development program, where she helps human resources and learning practitioners develop capability in measurement, evaluation, and human capital analytics. Her work has been featured on CNBC, EuroNews, and in over a dozen business journals.
Patti’s most recent books include The Business Case for Learning: Using Design Thinking to Deliver Results and Increase the Investment in Talent Development (HRDQ/ATD, 2017) and The Bottomline on ROI 3rd edition (HRDQ, 2017).