The perception of learning programs in your organization is a fundamental factor in determining the success of those initiatives.  That perception begins with past experiences, and if you are working to enhance and improve outcomes, that sometimes means you have a big uphill climb just to encourage participation.  Learning programs and initiatives can benefit from many of the principles of effective change management – among those is the importance of effectively communicating the importance and purpose of the program – from the perspective of the participants.

Branding is an excellent way to communicate that message to your team. It provides a solid opportunity to communicate the importance and purpose of an initiative, and it encourages team building and alignment around that common purpose. Join Dr. Allen Partridge, Adobe eLearning Evangelist, for this free online webinar describing the potential of branding your learning initiatives.

In this session you will learn:

• Why should you brand your learning initiatives?
• How can you brand learning programs?
• What should you do to prepare to brand your learning programs?
• How does a brand encourage team-building and common purpose?
• How does defining your brand improve your ability to effectively understand your audience?

 

Allen Partridge, Ph.D., is the Director of Digital Learning Evangelism at Adobe Digital Learning Solutions and has 20 years of experience in e-learning, education, games, and multimedia development. He has researched and reported on authentic educational solutions for audiences around the world for the past decade. Allen is recognized for his many online video tutorials and e-seminars, which are a mainstay for e-learning developers and trainers learning to create effective online educational materials.