The New Engaging, Rapid and Relevant SME (Subject Matter Expert)


Ray 300 300 zoom
Architect of, Chief Learning Officer of Vignettes Learning
Webinar Details
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“SMEs are so technical, so hard to understand, so boring” – this is the complaint of customers, leaders and non-technical team members. SMEs are valuable because they carry in their brains the lock and key to organizational knowledge. However, organizations suffer when critical knowledge remains in the minds of SMEs who are unable to persuade and engage their customers and team members.

This webinar will present two case studies on how SMEs have become engaging, rapid and relevant in providing their knowledge and skills to help train people, reduce bottlenecks, lower costs and increase the speed of generating profits.

The topics cover:
  • What is the new mindset of successful SMEs?
  • What thinking processes and characteristics do they embrace and faithfully apply?
  • What are the characteristics and challenges that make or break a good SME?
  • Case #1: Large retail chain 
4,000 stores, high turnover staff, SME needs to rethink product and process education, impact to learning, productivity and store fast turnarounds
  • Case #2: Sales organization
1,200 sales people uninterested in learning, needs snippets of learning as reminders, SME thought of fun, persuasive, fast, inexpensive, easily accessible reminders

About Ray Jimenez, Ph.D.

Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand in the areas of management consulting and implementation of learning technology solutions. As a management consultant, Ray has worked with various experts from different domains and industries. Over the past few years Ray has been dedicated to the development and creation of Ray is the author of Microlearning for Disruptive Results (soon to be released), Microlearning Impacts Report, 3-Minutes eLearning, Scenario-Based Learning, Do-It-Yourself eLearning, Story Impacts Learning and Performance eBook and Story-Based eLearning Design.

Ray has worked with American Bankers Association, Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill Industries, Pixar Studios, Edison Missing Group, Dendreon, Netafim, Progressive Insurance, Bridgepoint Education and California Institute of Technology, to name a few. He is the Chief Learning Officer of and architect of He has taught at the University of California, Irvine; University of Texas Southwest Medical Center, Dallas; Assumption University, Bangkok and Open Learning University, Hong Kong. He is a sought-after expert and workshop facilitator for Training Magazine, eLearning Guild and ATD Conferences.

Workshop participants describe Ray as “fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,” and “has depth and experience in Story-based eLearning Design.”

Masterful Virtual Trainer Online Workshop
Microlearning for Disruptive Results Online Workshop 
Story-Based eLearning Design Online Workshop


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