Understanding Learners: Leveraging Personas and Design Thinking for Better Learning Design

Speakers

Phylise banner
Learning Experience Designer, Curator of the InSync Blended Learning Hub
Cornetti  home
Founder and CEO , Sententia Gamification
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Communications Director , KPMG Business School
Webinar Details
  • Date and Time
    Tue, Jul 16, 2019 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
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Description

In order to design, develop, and deliver effective learning experiences, we need to understand who are learners are – what their learning goals are, what learning preferences they have, where they go to learn, and what challenges they face when learning. We also need a way to articulate these characteristics of our learners across all teams involved in the design process.

In the commercial space, product designers and marketers heavily rely upon “user personas” to help them become more aware of their customers. Personas shed light on consumer habits and preferences. In the learning design space, we can develop learner personas to create shared insight into our learners’ needs and expectations, and help drive more learner-focused learning design decisions.

Join us as we explore the practice of integrating learner personas into the design, development, and delivery of training solutions.

In this session we will:
  • Detail the process of creating learner personas.
  • Discuss the challenges of working with learner personas.
  • Share effective practices for integrating personas into the design, development, and delivery of training solutions.
  • Highlight examples of how personas have guided design approaches on actual projects – including in gamification projects, as well as how KPMG is moving beyond “one-size-fits-all” learning by defining five distinct personas within its 36,000-person workforce.

About Phylise Banner

Phylise Banner works closely with faculty, staff, students and IT managers to design, develop and deliver technology-based solutions across departments and disciplines. She embraces opportunities to experiment with emerging technologies in order to best serve adult students at a distance, and to create communities of lifelong learners. She presents regularly at regional and national technology and communication conferences on the topics of information design, experience design, creative hypertext, Web 2.0 applications, instructional design, information visualization and GIS technologies. She also teaches Digital Storytelling and Information Design online for Empire State College and SUNYIT. Her current research focuses on the use of Web 2.0 applications to establish community and visual presence in the online classroom.

About Monica Cornetti

Featured on the cover of Bloomberg Businessweek, Monica Cornetti works with individuals and organizations who want to learn how to think differently to achieve uncommon results. A gamification speaker and designer, Monica was rated #1 among the “Gamification Gurus Power 100” by RISE in 2015 and 2016, and in 2016 was also recognized as a Top 3 Finalist in the “Gamification Guru of the Year Award” by the World Gamification Congress held in Barcelona, Spain.

Monica is the Founder and CEO of the Sententia Gamification Consortium and the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica is hired for her skill as a gamification speaker and is considered at the top of her field in gamification design for corporate learning.

She is a graduate of Seton Hill with a BA in psychology, and The University of Houston-Victoria where she earned a Masters Degree in Economic Development and Entrepreneurship, voted by Forbes Small Business as one of the top 5 programs for entrepreneurial education in the country.
 

Handouts

Handouts