Maximizing Motivation: Why Recognition and Incentive Programs Don't Work and How to Fix Them


Dr. bob nelson
Author, President, Nelson Motivation, Inc.
0 (1)
Vice President and Strategy Consultant, Magid
Webinar Recording Details
  • Date and Time
    Tue, Jan 22, 2019 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Companies spend around $90 billion dollars annually on non-cash incentive programs.  Yet, even among the most admired companies, satisfaction with recognition is almost always among the lowest rated items on employee opinion surveys.  With so much investment, why is there so little return? 

Join nationally recognized employee engagement experts, Dr. Bob Nelson, President of Nelson Motivation, and Dr. Rick Garlick, Vice President and Strategy Consultant for Magid Associates as they discuss the following:

  • Poorly designed recognition and incentive programs are, at best, ineffective, and at worst, de-motivating.
  • Well-intentioned HR professionals often design recognition and incentive programs that they personally find motivating, without necessarily considering the feelings or preferences of those on the receiving end.
  • There is often a slanted focus toward tangible rewards without considering the potential of non-tangible rewards.
  • Segmentation research is an effective tool for designing employee reward and recognition systems in the same way that customer segmentation is an effective way of marketing products and services.

Those that didn't attend the live session but are still interested in receiving Dr. Nelson's book can get it at a discounted rate at

About Bob Nelson, Ph.D.

The world’s leading authority on employee recognition, engagement & retention, and President of Nelson Motivation Inc., a management training & consulting company specializing in helping organizations improve their management practices, programs & systems. He’s worked with 80% of Fortune 500 as a Strategist for HR Issues. Has been a long-time collaborator & confidant for Dr. Ken Blanchard, “The One Minute Manager” and is currently a personal coach for Dr. Marshall Goldsmith, the world’s #1-ranked executive coach.

Dr. Bob has sold 5 million books on management, employee motivation and engagement, including 1501 Ways to Reward Employees, The 1001 Rewards & Recognition Fieldbook, 1001 Ways to Energize Employees, The Management Bible, and his latest book, 1,001 Ways to Engage Employees.  His books have been translated into over 30 languages.

Other recognition & distinctions:
•    Leading Authority & “Consultant’s Consultant” for Recognition & Rewards Consulting for 2019 by HR Tech Outlook
•    Senior Fellow, Human Capital for The Conference Board
•    Top Thought Leader by the Best Practice Institute
•    Leading Global Employee Engagement Influencer by EE Awards
•    Top 5 Global Management Guru for 2020 by Global Gurus

He’s presented on six continents; appears extensively in the national & international media including CBS’ 60 Minutes, CNN, MSNBC, PBS, NPR, as well as in The New York Times, The Wall Street Journal, The Washington Post, The Chicago Tribune, Fortune, BusinessWeek and Inc. magazines to discuss how to best motivate today’s employees. Writes a monthly blog for The Conference Board, Incentive & Inc. magazines.

Received an MBA in organizational behavior from UC Berkeley and a PhD in management education with Dr. Peter Drucker, “The Father of Modern Management,” at the Drucker Graduate Management School of Claremont Graduate University in Los Angeles where his doctoral dissertation was on “Factors that Encourage or Inhibit the Use of Non-monetary Recognition by U.S. Managers.” Teaches for the MBA program at Rady School of Management, the University of California, San Diego.

About Rick Garlick, Ph.D.

Dr. Rick Garlick recently joined Magid Associates as Vice President, Strategy Consultant.  During a career that has spanned over two decades, Rick has worked with some of the most prestigious companies in the world, in a variety of research and consulting roles.  He has a diverse research and consulting background that includes extensive experience with customer experience management, employee engagement measurement and training; talent selection; brand research; customer loyalty programs; image and awareness studies; and national opinion polling.  Rick is a former Global Practice Lead at J.D. Power where he provided industry thought leadership to the company’s clients in the hotel, rental car, airline, destination, gaming, and cruise line industries.  His resume’ also includes experience with two of the most prestigious research companies in North America: The Gallup Organization and Maritz Research where he worked extensively in media and entertainment, financial services, utilities, manufacturing, retail, association, and not-for-profit research. Prior to entering the private sector, he taught courses in research methods, marketing, and persuasive communication at Michigan State University and DePaul University in Chicago.

A frequent conference speaker, Dr. Garlick has published numerous articles in industry and academic journals. He has also appeared on such national media outlets as MSNBC, CNBC, CNNfn, Bloomberg Television, and National Public Radio, as well as being quoted in a number of national publications.
Dr. Garlick has served as chair of the Research Committee for the Hospitality Sales and Marketing Association (HSMAI) Foundation Board and Meeting Professionals International (MPI).
Dr. Garlick received a Ph.D. in communication studies from Michigan State University.


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