We use dozens of metaphors daily to communicate with others. Metaphors are powerful in imparting information and knowledge. But how do we use metaphors in learning design, systems and solutions?

In this session you will:

• Learn the technique of designing metaphors
• Discover how to convert technical and boring content into provocative and engaging lessons
• Learn where to find and how to collect great metaphors that impacts learners
• Obtain a step-by-step process in presenting metaphors in many learning formats
• Explore how to apply metaphors in manufacturing, sales, leadership, and other types of lessons
• Acquire links to sources of metaphors

Appreciation: We want to acknowledge David Scott for his inspiration. https://www.linkedin.com/in/scottyatnasa/

Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand in the areas of management consulting and implementation of learning technology solutions. As a management consultant, Ray has worked with various experts from different domains and industries. Over the past few years Ray has been dedicated to the development and creation of https://www.situationexpert.com/. Ray is the author of Microlearning for Disruptive Results (soon to be released), Microlearning Impacts Report, 3-Minutes eLearning, Scenario-Based Learning, Do-It-Yourself eLearning, Story Impacts Learning and Performance eBook and Story-Based eLearning Design.

Ray has worked with American Bankers Association, Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill Industries, Pixar Studios, Edison Missing Group, Dendreon, Netafim, Progressive Insurance, Bridgepoint Education and California Institute of Technology, to name a few. He is the Chief Learning Officer of www.VignettesLearning.com and architect of https://www.trainingmagnetwork.com/. He has taught at the University of California, Irvine; University of Texas Southwest Medical Center, Dallas; Assumption University, Bangkok and Open Learning University, Hong Kong. He is a sought-after expert and workshop facilitator for Training Magazine, eLearning Guild and ATD Conferences.

Workshop participants describe Ray as “fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,” and “has depth and experience in Story-based eLearning Design.”

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