Creating a Marketing Plan for Your Employee Training Program


Stacy moore home
Client Success Consultant, BizLibrary
Webinar Recording Details
  • Date and Time
    Thu, Jun 07, 2018 at 9AM Pacific / 12PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



You probably didn’t think too much about needing marketing skills when you took on a training role!  However, for a training program to be utilized within an organization and see any ROI, it must be communicated!  Ultimately, both marketers and learning professionals want their audiences to take some specific action.

Whether you’re trying to sell a product or convince an employee to learn a new skill, you’re trying to persuade someone to do something.  How can you get your employees and leaders more interested, involved, and engaged in your training and development program?

Learn to create a plan that is engaging and exciting!

Key Objectives:
  • How to effectively identify and build audience personas
  • Systematic approaches to building marketing plans
  • Stages and phases of communication strategies
  • Hear tips, tricks, examples and best practices from BizLibrary’s most successful clients

About Stacey Moore

Stacey Moore is a Client Success Consultant at BizLibrary with 20+ years’ experience in territory, account and client management. She has aided numerous partners in successfully launching their training programs while also maintaining strategic focus on clients deeply rooted within already existing programs.  For many of those clients, marketing is a sharp, consistent focus and vital to their program’s success.  Stacey’s top focus at the office is always the relationships she’s fostering with her partners; she truly believes in building successful partnerships that last!   Outside the office, Stacey is focused on her family of 7 with her husband, 5 children and their growing sports calendar.

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