Let’s move instructional design practices into the future by building on proven design methodologies, while taking into account the needs of modern learners. You’ll explore a future that focuses on campaigns, not courses and learn how Blended Learning Campaigns support learner experiences through time-released lessons supported by cohesive content and live events. Hofmann will share how blended learning campaign creation considers appropriate instructional techniques, strategies, and technologies to address each learning objective with the most effective approach.

Jennifer Hofmann, mastermind behind virtual classroom best practices and blended learning pioneer, is Founder and President of InSync Training. Her entirely virtual consulting firm specializes in the design and delivery of engaging, innovative, and effective modern blended learning. Under Jennifer’s expert leadership, Inc. 500|5000 named InSync training the 10th Fastest Growing Education Company in the U.S. in 2013, the 20th Fastest Growing Education Company in 2014, and to their Inc. 5000 list for four consecutive years. Dell Women’s Entrepreneur Network, Forbes Most Powerful Women Issue, The NativeAdVantage, and Goldman Sachs 10000 Small Businesses have all recognized her entrepreneurial drive. Jennifer has written, and contributed to, a number of well-received and highly-regarded books including: The Synchronous Trainer’s Survival Guide: Facilitating Successful Live Online Courses, Meetings, and Events, Live and Online!: Tips, Techniques, and Ready to Use Activities for the Virtual Classroom, and Tailored Learning: Designing the Blend That Fits with Dr. Nanette Miner. In 2017, The Association for Talent Development (ATD) will release her book Blended Learning: What Works.