Maximizing the ROI of Your Exhibit


Patti smaller
CEO, ROI Institute
Webinar Details
  • Category
  • Date and Time
    Mon, Dec 17, 2012 at 9AM Pacific / 12PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
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    Register to view the recording.
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Today, more than ever, it is important to get the most out of any trade show exhibit. Using an industry-supported process, the ROI Institute conducts studies detailing the success of trade show exhibits, including the financial ROI. These studies reveal the factors that create (and inhibit) the success of exhibits. Based on these studies, the ROI Institute has identified success factors for exhibiting - the specific actions that will deliver the highest ROI for exhibiting. This interactive webinar will show the twelve most critical actions that will maximize the value of your exhibit.

Jack and Patti Phillips, Chairman and CEO, respectively, of the ROI Institute will facilitate this webinar. For over two decades, the ROI Institute has helped organizations in 60 countries around the world to show the value of what they do. In the last decade, a significant portion of their work has been in the conferences, meetings, and events area, including trade show exhibits.

Tune in to see how you can get the most out of your exhibit for the Training 2013 conference.

About Patti Phillips, Ph.D.

Patti P. Phillips, Ph.D. is CEO of ROI Institute, Inc., the leader in measurement, evaluation, and the use of ROI in learning and development. The author or editor of more than 75 books, Patti conducts workshops and presents at conferences throughout the world. Patti serves on the board of Center for Talent Reporting and is an ATD CPLP Certification Institute Fellow. She also serves on the faculty of the UN System Staff College in Turin, Italy, and The University of Southern Mississippi’s Ph.D. in Human Capital Development program, where she helps human resources and learning practitioners develop capability in measurement, evaluation, and human capital analytics. Her work has been featured on CNBC, EuroNews, and in over a dozen business journals.  



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