Today, more than ever, it is important to get the most out of any trade show exhibit. Using an industry-supported process, the ROI Institute conducts studies detailing the success of trade show exhibits, including the financial ROI. These studies reveal the factors that create (and inhibit) the success of exhibits. Based on these studies, the ROI Institute has identified success factors for exhibiting - the specific actions that will deliver the highest ROI for exhibiting. This interactive webinar will show the twelve most critical actions that will maximize the value of your exhibit.

Jack and Patti Phillips, Chairman and CEO, respectively, of the ROI Institute will facilitate this webinar. For over two decades, the ROI Institute has helped organizations in 60 countries around the world to show the value of what they do. In the last decade, a significant portion of their work has been in the conferences, meetings, and events area, including trade show exhibits.

Tune in to see how you can get the most out of your exhibit for the Training 2013 conference.

Patti P. Phillips, Ph.D., is the co-founder and CEO of ROI Institute, Inc., a US-based consulting firm that serves for-profit, not-for-profit, government, and non-governmental organizations in 70 countries as they build capability in measurement, evaluation, and human capital analytics using the ROI Methodology®. An internationally recognized leader in measurement and analytics, her expertise is documented in more than 50 published books and business journals.

Patti, along with her business partner and husband, Jack Phillips, received the 2024 Thought Leader Award from the Association of Learning Providers. They also received the 2022 Association for Talent Development Thought Leader Award and the 2019 Center for Talent Reporting Distinguished Contributor Award. In 2019, she was named among the top 50 coaches globally by the Thinkers50 organization and named a finalist for the Marshall Goldsmith Distinguished Achievement Award for Coaching.

Patti serves as the Chair of the International Federation of Training and Development Organization, Chair of the Institute for Corporate Productivity People Analytics Board; Senior Adviser for The Conference Board; and board member of the International Society for Performance Improvement.