The Disney philosophy doesn’t start with customers. It starts with "castomers™". The formula is simple. A great castomer™ experience leads to a great customer experience.  Castomer™ care involves four elements summarized in the acronym TEAM.
 

• Teach – Develop employees so they can reach their full potential
• Engage – Involve employees in decisions that affect them
• Appreciate – Acknowledge and thank employees for their efforts
• Manage – Provide employees with the tools and assistance they need

In this session drawn from his book Care Like a Mouse: The Key to Disney Quality Service (Theme Park Press, January 2018), Lenn Millbower, The Mouse Man™ shares Disney-inspired TEAM techniques for meeting your castomer™ needs.

Topics covered will include:

• The arc of the castomer™ training experience
• Processes Disney uses to involve castomer™ in decisions
• Recognition, rewards, and perks that honor castomer™ effort
• The Disney expectation of its managers

Lenn Millbower, the Mouse Man™ and former Disney training leader and entertainment expert is the author of The Santa System: Ten Leader Lessons from the North Pole. In that analogy case study of Santa’s North Pole workshop, Lenn shares Santa’s methods for creating an extraordinary organization. At the North Pole, Lenn discovered a workshop driven by emotional purpose, outstanding leadership, and a continuous improvement focus. He also learned some fun facts, including the real story of Santa, Mrs. Claus, and Rudolph the Red Nosed Reindeer. Learn Santa’s secrets and you’ll love your success.