How to Bring Instructional Design Closer to Work Realities and Demands


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Architect of, Chief Learning Officer of Vignettes Learning
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Many instructional designers, developers, and leaders complain that content is dumped on them by their SMEs and internal customers. They have no one to go to and explain the details of the kind of content they believe would be useful to learners. They realize that content produced this way are too far away from the realities of day-to-day workplace events, therefore, not valuable. Consequently, the programs they produce are theoretical, bland, and with no sense of relevance to the workers at work.

In the webinar,  you will get answers to these questions:
  • Why are designers, developers and leaders too far removed from realities of work? How does this impact the quality of our programs?
  • What should we do when someone dumps a “truckload” of PowerPoints and says, “I needed the course yesterday!
  • In the absence of more details, what should we do? How and where should we focus our research? What questions do we ask? How do we understand the details of the content?
  • How do we find the relevance and importance of the content in day-to-day real work?

Attend the workshop and learn Ray’s Tips on “Finding the Relevance of Content", to accelerate worker ability and productivity, as we, in the learning world, face the challenge of keeping up or staying ahead. 

About Ray Jimenez, Ph.D.

Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand in the areas of management consulting and implementation of learning technology solutions. As a management consultant, Ray has worked with various experts from different domains and industries. Over the past few years Ray has been dedicated to the development and creation of Ray is the author of Microlearning for Disruptive Results (soon to be released), Microlearning Impacts Report, 3-Minutes eLearning, Scenario-Based Learning, Do-It-Yourself eLearning, Story Impacts Learning and Performance eBook and Story-Based eLearning Design.

Ray has worked with American Bankers Association, Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill Industries, Pixar Studios, Edison Missing Group, Dendreon, Netafim, Progressive Insurance, Bridgepoint Education and California Institute of Technology, to name a few. He is the Chief Learning Officer of and architect of He has taught at the University of California, Irvine; University of Texas Southwest Medical Center, Dallas; Assumption University, Bangkok and Open Learning University, Hong Kong. He is a sought-after expert and workshop facilitator for Training Magazine, eLearning Guild and ATD Conferences.

Workshop participants describe Ray as “fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,” and “has depth and experience in Story-based eLearning Design.”

Masterful Virtual Trainer Online Workshop
Microlearning for Disruptive Results Online Workshop 
Story-Based eLearning Design Online Workshop

Experience a modern way of learning through Deep Dive Thinking.
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