Designing Digitally, Inc., a full-service, interactive custom E-Learning, Serious Games, Simulations, and Mobile Learning development company, has been selected by elearningindustry.com as one of the Top 10 eLearning Content Development Companies of 2015 for the 3rd year in a row. The CEO of elearningindustry.com, Christopher Pappas, announces the list to inform the industry on top companies. Christopher stated on the website, "This is our third year of publishing the list of top 10 eLearning content development companies. This year’s list is particularly interesting, with quite a few position reclassifications and dynamic new additions, so we are very excited to share it with you. Ladies and gentlemen of the eLearning world, we proudly present to you the top 10 eLearning content development companies for 2015!" Regarding the nomination, President, Andrew Hughes of Designing Digitally, Inc. said, "On behalf of the entire team at Designing Digitally, Inc. we are honored to be selected for the Top 10 eLearning Content Development Companies for a third year. We want to thank Christopher and Jon, along with the entire team at elearningindustry.com for recognizing the dedication we put forth to creating engaging, educational, and entertaining online learning for our customers" About Designing Digitally, Inc.: Designing Digitally, Inc. engages your learners and inspires success with fully-customized web-based training. Whether your a corporation, college, or agency looking for E-Learning, Mobile Learning, Serious Games, or Learning Simulations, we strive to increase knowledge retention and take your organization’s online training to the next level.  Every solution is custom tailored to the specific need and helps achieve organizational objectives. Designing Digitally, Inc. focuses on creating educational, engaging, and entertaining learning experiences that will stick with your trainees.

Designing Digitally, Inc., a full-service, custom gamification and interactive E-Learning development company, has been honored by its selection into TrainingIndustry.com’s 2015 Top 20 Gamification Companies List. This occasion marks the second year Designing Digitally, Inc. has been chosen for the list. "Our second annual Top 20 Gamification Companies list showcases the companies who best integrate gaming into learning and development programs. The top companies provide some of the most innovative forms of gamification in learning, whether we are discussing serious games, training simulations or any other form of structured training program." said Ken Taylor, President, Training Industry, Inc. "We strive to provide fun and innovative training solutions and will use this recognition as motivation to continue to develop stellar gamified learning approaches for our clients. By consistently looking inward and improving our processes we are able to produce gamification experiences over a broad realm of topics that provide a behavior change that is desired. It’s a privilege for such as prestigious agency in the industry to select our firm for this award, and I really want to express the gratitude I have for the team here. Without them, there is no award for Designing Digitally!" said Andrew Hughes, President, Designing Digitally, Inc. About Designing Digitally, Inc.: Designing Digitally, Inc. is an award winning custom content development firm focused on Gamification, Serious games, and E-Learning development for corporate behavior change. Located in Franklin, Ohio, Designing Digitally, Inc. has developed a number of serious games and simulations, gamified learning, and E-Learning solutions for corporations and government agencies around the globe.

As mobile devices are becoming more and more prevalent in corporate training, and companies are adopting Bring Your Own Device (BYOD) policies, design and development considerations are evolving. While there are claims of software that allows you to design and develop training that can be exported for all devices, this strategy does not always hold true for all online training. Sure, designing linear E-learning to be responsive and adapt to mobile devices typically works. However, when approaching a Serious Game or Training Simulation for mobile devices, there are much different considerations and development strategies needed. Designing and developing Serious Games for mobile devices are a totally different beast than your typical corporate E-learning. With E-learning, interfaces can be made responsive and formatting can change to fit screen size, but with mobile Serious Games, there is far more to consider. Develop for Mobile First! When designing a serious game to be viewed on mobile devices, it is imperative to begin at the end; what devices are learners going to be using? When your project is complete, how will your learners be accessing the serious game? The point here is, develop for mobile devices, first! You cannot simply develop your serious game as you would for a desktop based game, then expect it to look as good and function as it should on mobile. Mobile devices cannot be an afterthought, or 11th hour decision, you need to be thinking about mobile delivery from inception. With that said, here are a few key considerations for mobile serious game development: Processing Power Screen Size User Experience Testing Mobile Processing Power vs. Desktop Processing Power: Final Bout It is likely quite obvious mobile phones have less processing power than macho desktops computers and laptops. However, this does not mean you cannot create an equally exhilarating experience for a mobile device. Most computer games take considerable CPU power to run the high end graphics and detailed worlds in which gamers roam. With mobile serious games, however, the availability of processing power is much more scarce. Keep this in mind when thinking about design elements for your mobile serious game. For instance, computer games have super detailed graphics and intimate attention to detail because the hardware can handle it. However, with a mobile serious game, you may need to tone down graphics and modeling so the device can handle gameplay. Also, the screen resolutions of mobile devices are different than the resolution of your laptop. Together, processing power and screen resolution play a vital role in how a user experiences your serious game. To mitigate potential issues, build your characters, environments and design elements with the understanding there are limitations with mobile devices. The more detail and graphically technical elements you incorporate into your serious game, the more likely you are to experience slow and uncomfortable gameplay. Screen Resolution: Bigger Assets for Smaller Screens? When developing mobile serious games, remember your learners are going to be viewing your serious game on a screens ranging from 4" (1136 x 640 resolution - iPhone 5) to almost 10" (1024x768 - iPad). To ensure your learners are going to be able to easily view your buttons and interactive elements, make sure they are 50% larger. Reason being, when the build is condensed for mobile it decreases the interactive feature sizes. Thus, making it more challenging for your learners to view and interact with your serious game. It may seem strange to make buttons and interactive elements bigger, but think about trying to tap a button on your smartphone if it were the same size as the button you click on a website if the website was condensed to fit on a mobile screen. Also, on-screen prompts and text needs to be condensed and made larger so your learners can easily read and interact with your serious game, and rollover states need to be eliminated. For instance, a desktop, browser-based version of your serious game may have learners hover over an element to see a description and larger image of that element. Whereas, the mobile version cannot accept rollover states and you will likely need to reduce the text description and format how it appears. Another consideration for mobile serious game development is the user interface. How you arrange your interface and the placing and sizing of elements will vary from desktop to mobile device. Ensure you are making elements large enough to be easily seen and tapped, while not overwhelming the limited space you have. You may only be able to fit the essentials on-screen. However, that does not mean you cannot get creative with your interface and navigation to make better use of space and flow. Creating a Brilliant User Experience Think about the differences between your smartphone and your laptop. Besides the obvious visual and technical differences, think about how you use each device. Typically, you use your laptop sitting at a desk or table; perhaps on your lap as you lounge. Compare that to a smartphone. Your smartphone is with you everywhere and you have likely used it in countless different scenarios and environments. How we use and interact with each device is different, and this plays into the overall user experience. A mobile serious game is just that, mobile. So, what are the implications of using something on-the-go? You may start, stop, start again; you get the picture. Also, you may be engaged in the serious game while there are many other things going on in the background- you are sitting on the subway, in the waiting room at the doctor, out and about waiting on lunch, and so on. Because of the way we use and interact with our mobile devices, you want to ensure your mobile serious game is easy to pick up where you left off and can easily get re-engage learners. Additionally, due to all the distractions surrounding your learners as they are engaged in your mobile serious game, it is imperative to create a user experience that is not only educating, but engaging and entertaining to your learners. How many times have you tried to talk to someone playing Candy Crush or Two Dots, only to get no response from the top of their head? When someone is immersed in a truly engaging experience, outside stimulus has less of an effect. Testing, Testing. Check One, Two. It is well known that testing is vital to any sort of development success. However, with mobile developments, testing becomes extra crucial. For example, you develop a serious game for desktops/laptops only. You do your standard bug squashing, functionality testing, glitches, and test across multiple browsers. Everything works and looks good? Ok, great! With mobile serious games, there are a few more considerations. Multiple devices means multiple operating systems and screen sizes that can vary from 4" to 10". Because of this, it is imperative to test the responsive design of your mobile serious game and the functionality of all your features throughout the development process. How does your interface scale from an iPad or Galaxy screen to an older iPhone 4? Does the Android device "play nice" with all your interactions and functionality? Can I view the serious game in landscape only and are all my graphics showing up as they should? By testing during the course of development, and not leaving testing as a "final" step, you are far more likely to accomplish any of the following, than by waiting to test: Catch bugs and glitches in time to fix the issue and re-test Iron out functionality and formatting issues Get valuable user feedback via focus groups Ensure all devices "play nice" with your serious game Another important component of testing during development is the ability to use the feedback gained from testing, and incorporate that into development. For example, after completing the user interface, John has his team test usability and check for any glitches or issues across multiple mobile devices. In doing so, one of his testers finds the navigation gets a bit wonky when viewed on an iPhone, but seems to be fine on larger tablet screens. Because of this, John redesigns and tweaks the interface to appear much more attractive on all mobile screens. Had John waited to test this after implementing more features, his team may not have had the opportunity, or time, to find a better solution. Ready to Mobilize! With mobile devices showing an increasing presence in online corporate training, it is vital to develop for these mobile devices, first, and not as an afterthought. Keep in mind, your mobile serious game is fighting for processing power, so design elements and interactions must be easy to digest for these devices. Also, you don’t have the luxury of a 13"+ laptop screen, so your design elements, interface and text need to be easily visible on smaller screens. In addition to the smaller screen size and varying resolutions, how people interact with mobile devices is different, so considerations must be made in that regard as well. Finally; test, test, and test some more! Keep these considerations in mind when approaching a mobile serious game project and you are off to a good start!  

Let’s face it; some serious games do not hold up against their expectations, resulting in inaccurate results and even failed programs at times. Why is this, you ask? With the growing number of institutions using serious games in corporate settings and solely online training to educate employees, it is imperative we understand how to evaluate the overall effectiveness of the game in question. While return on investment (ROI) is a great indicator of how effective a training program is, there are other, more abstract factors that should also be taken into consideration. Engage in Pre-Planning   First and foremost, it is important you don’t get ahead of yourself when it comes to your serious game. Before the game is even designed, sit down with your development and design team and outline your learning objectives, your instructional design documents, and maybe even your grant proposals (if applicable). By going over these documents with your team, you will be more equipped to lay out your practical and theoretical goals, as well as the overall objective for your serious game. With this, it may also be a good idea to do some research and look for successful case studies and what methods they used to measure the outcomes of their game. Observe, Observe, Observe   This is perhaps the most important thing to keep in mind when evaluating the effectiveness of a serious game. If you can show your serious game had an impact on behavior and your intended subjects actually took something positive away from it, you are in good shape. This ties back into the seemingly abstract factors we mentioned above, as it is crucial to look at observable behaviors when assessing a serious game. By making an effort to observe and take note of your audience’s reactions and how their behaviors may have changed, you will be getting a more accurate idea of how effective your program is. Get Involved   One of the best ways to truly evaluate your game and understand how it works is to play it yourself. Yes, having measurable standards in place, knowing who your target audience is, and focusing on observable behaviors all play a big role in the evaluation stage, but nothing will give you a clearer picture than engaging in the game yourself. When you play the game, be sure and take note of whether or not you think about things different or have new insights on certain problems and situations. By putting yourself in the shoes of your future game players, you will be able to adjust your objectives, expectations, and measures more accurately.   In order for a serious game to be truly effective and for you to get the most out of it, you must adopt certain practices and techniques. Serious game development requires acknowledging the importance of ROI in conjunction with other, more abstract factors. By taking a step back and determining your objectives before the design phase, engaging in the game yourself, and observing behavior changes, you will be getting a much wider, more accurate picture of how well your game is being received.

Try an experiment. Turn off your smart phone, your tablet, e-book readers, and any entertainment devices you might have too. Put them all in a drawer and leave them untouched for, oh, a day. Think you can do it? Twenty-four hours of peace and quiet, with no interruptions? If you’re questioning whether you can actually achieve this feat, you’re not alone. We’ve become so dependent on our devices - but even more so on the connectedness we feel - that it’s actually much harder than it should be to put them down. As learning professionals however, this connectedness and full-time access to information offers a key advantage. It is now easier than ever to deliver information and provide resources and training to an on-the-go workforce. Mobile learning is quickly becoming the preferred way for many of today’s workers to access the information they need to perform their jobs. The benefits of m-Learning are clear - it’s flexible, available, portable and personal. M-Learning can be used to refresh skills, update instructions, and even support or enhance traditional training. Another big advantage is that m-Learning takes place on devices that learners are already comfortable using. It’s these obvious benefits that make m-Learning such an appealing prospect for training designers and corporate L&D professionals. M-Learning and social collaboration When we think about it, smart phones are primarily social devices. We use them to call, text, email and conduct social interactions of all types. This makes them especially suited for social collaboration in a training setting. M-Learning thus has the potential to leverage the power of social interaction and social learning by creating communities of learning on our smart devices. As training designers, we need to make the most of this opportunity for connection and collaboration. One way to promote and encourage social learning within the workforce is to develop courses that use feedback mechanisms and social networking tools. We can also develop specialized forums that allow for the open exchange of ideas, sharing of lessons learned, and recognition of experts in the field of study. Challenges and opportunities in m-Learning In spite of the obvious benefit of social learning using mobile devices, implementation of this strategy can be a challenge. Let’s face it, the design of training for mobile consumption is in its infancy. And while there is little doubt that m-Learning has massive potential, the development of training that takes full advantage can be difficult. Some of the specific challenges to implementing an m-Learning program include: Relatively small screen size, requiring special design considerations Multiple platforms, operating systems and application viewers to support Mobile authoring tools not as robust as those for conventional e-Learning Interactivity can be limited with mobile devices, and can be hard to standardize Exact ROI measurements can be difficult to obtain with m-Learning Distractions and interruptions can occur more frequently with m-Learning Security of proprietary information can be more challenging Of course all of these challenges are capable of being overcome. Many of the same hurdles were faced in the initial development and deployment of e-Learning programs more than a decade ago. As with any new technology or method, time and further research will play a key role. Areas where m-Learning holds the most promise Not all training is conducive to m-Learning delivery. For example, a highly complex operational task may be better presented as simulation-based e-Learning presented on a large screen. A training course that requires direct and immediate feedback may be more suited to instructor-led classroom training. Areas that m-Learning can be most effective are in those types of training that can be broken up into small learning modules, or where self-paced learning is desired. Examples of training that meets these criteria include: On-going performance support Blended learning settings Micro-learning programs Simple installations or maintenance training Soft skills training Here at Designing Digitally, our e-Learning and m-Learning developers can help your corporate L&D efforts by designing custom training for your workforce. Today’s learners are extremely adept at mobile communication and social interactions. Allow us to create training that meets them where they are. If you have questions about the latest m-Learning techniques, designs and developments, contact us. We can quickly bring you up to speed on just what m-Learning can do for your workforce.

So your latest e-Learning course has been released to the organization amid much anticipation and excitement. All of the time and energy that went into developing this new training will now finally begin to pay dividends. However, the hoped-for participation and interest on the part of the workforce just never materialized. What went wrong? Is the course too long? Is it too difficult? Maybe our research into the type of training the employees want was off. Whatever the explanation, this is often the fate of new e-Learning initiatives. But it doesn’t have to be. Designing e-Learning for the modern workforce is both an art and a science. There are techniques and strategies you can incorporate that will help to make your corporate e-Learning efforts more successful, and to encourage more participation from employees. Incorporating these strategies into your next e-Learning project could make all the difference when it comes to whether your audience buys in or opts out. Here are 7 tips you can use to help improve e-Learning participation rates among your workforce audience. Use simulations.  The most engaging training is that which allows learners to be immersed in the lesson being delivered. Simulations are a great way to incorporate real-life situations and to create interest and engagement within your training audience. Examples of how simulations can be used in e-Learning include customer service training, where the responses to a situation lead to differing levels of escalation or appeasement. An employee can then see within a simulated environment the results of certain customer service tools or techniques. This type of training design can be used to meet a variety of situations and needs, including 3D training simulations and virtual world creation. Gamify your e-Learning.  The use of game elements and mechanics in a non-game setting such as corporate training can be a very effective way of encouraging participation. Using techniques like points and rewards, team competition, and the recognition of top performers can stimulate and motivate employees to participate in your e-Learning lesson. Gamification has been shown to create more active engagement in learners, and results in better retention of the information being delivered. Make your e-Learning social.  For some employees, any type of computer-based learning can be uninteresting and dull. That’s because it lacks the social aspect that these individuals thrive on. To appeal to this growing portion of your training audience, incorporate social tools into your training. These can be interactive bulletin boards, virtual communities, interaction with experts on the subject, or any number of other methods for social interaction. Divide your e-Learning into chunks.  Creating smaller and more easily consumed chunks within your lessons can also be a way to create more participation among your audience. This serves a number of benefits to learners. First, it makes the lesson seem more manageable and easy to accomplish. Second, it allows them to take parts of the training during short periods of down time rather than trying to find 2 or 3 hours in their busy schedules. It also makes it easier to find and review certain portions they may need extra time with. Finally, it allows for very targeted assessments and knowledge checks of the individual concepts being taught, and to deliver immediate feedback on their answers. Make it scenario-based.  The use of real-world scenarios can bring even a dull topic to life. Try to imagine some type of e-Learning compliance training that doesn’t put your audience to sleep after 5 minutes. But incorporating scenarios where the learners can not only relate to the lesson but see the real purpose behind it, this creates engagement. You can also incorporate examples, case studies and real-world results that emphasize the importance of compliance. Oh, and a little drama never hurt anything either. Design for mobile.  By making your e-Learning lessons mobile-friendly, you actually encourage participation during off-hours. If a learner has the ability to participate in training on his or her mobile device whenever the opportunity presents itself, you’ve just removed one more learning obstacle. Make your e-Learning relevant.  Last but certainly not least, your e-Learning lessons must be relevant to the job performance of your learners. Training for the sake of training alone will not encourage participation. If your learning audience can see a benefit to them in taking this training, then your battle is half-won. Ways to make your training relevant include the tips presented above, and also by always keeping your audience in mind when designing your e-Learning lessons. Here at Designing Digitally, Inc. we’re experts at helping design e-Learning courses that encourage the maximum level of participation among your learning audience. Let us know how we can help you to get the most from your e-Learning initiatives, and help to grow your e-Learning participation rates. We design custom e-Learning courses that engage, entertain and enlighten learners.

Serious Games have gotten a lot of attention recently as an effective way of providing training to our modern and tech-savvy workforce. Perhaps that’s  because game-based training is an engaging, flexible and entertaining method of delivering the information workers need in order to perform their jobs. Serious Games allow participants to practice decision-making skills, learn new techniques, understand the results of an action, and to receive immediate feedback on their performance. But there’s another type of individualized learning that’s also gaining in popularity. Simulations are related to Serious Games in that they both offer learners the opportunity to participate actively in their training. However, the two also have some fundamental differences. Simulations and Serious Games can be differentiated by how they are implemented, the type of interactions they require, and what situations they’re best suited for.   What is a Serious Game? A Serious Game is one that is designed for purposes other than pure entertainment. They can be used in marketing and brand-building, product awareness, and of course training. In the context of workforce training, Serious Games are intended as learning tools. They’re meant to teach participants new skills or to impart information using a medium that is appealing and enjoyable. In doing so, they take advantage of one of the most important parts of human behavior - we like to have fun. Some attributes of Serious Games include: Often  take place in third-person narrative with the learner actively participating Typically set in fantasy or non-realistic setting Play is controlled by the participant in an environment with clearly defined rules Progress through the game offers increasing challenges and rewards Goals are typically high scores, fast completion time, obtaining rewards What is a Simulation? A training Simulation is intended to represent real-world settings, situations and scenarios. They are interactive and realistic, placing participants inside the Simulation to learn and practice actual tasks they may encounter in real life. An advantage of Simulations is the ability to practice potentially dangerous skills and techniques in a highly realistic yet entirely safe environment. For this reason, safety training is particularly well suited to Simulation-based training. Attributes of Simulations include: Participant is immersed in the game, seeing and experiencing in first-person Takes place in a realistic setting with graphics as close to real-life as possible Participant chooses an action and the Simulation responds in branching-type scenarios Progress is based on learning the proper techniques or decisions and performing them well The goal is successful completion of a task or activity, usually in a series of coordinated steps When to use Serious Games, when to use Simulations Many corporations look at Serious Games and Simulations as a single solution to their workforce training initiatives. As we’ve shown, however, there is a clear distinction between each method. Depending on the skill, behavior or action that you want to influence, one or the other technique is likely to be more appropriate. Serious Games and Simulations are best suited for the following kinds of learning objectives:   Serious Games Simulations Remember and recall information Demonstrate complex decision-making skills Discover communication or soft skills Practice intricate skills in a safe environment, devoid of actual hazards Practice a concept that is more important than a technique Observe and interpret information in order to determine a course of action Grasp business processes Train in a contextually-accurate environment Memorize technical data Follow exact steps in the proper order Understand regulatory requirements Exhibit physical precision to execute a task   When considering whether to opt for a Serious Game or Simulation as the best form of training for your workforce, it pays to consult with the experts. Here at Designing Digitally, our team of training designers can help you to choose the best method for developing training based on your requirements. We’ll create a customized training solution that best fits the needs of your employees, and offers them the most effective way to learn. Whether you need a 3D training Simulation, a competitive Serious Game, a random outcome Simulation or a custom scenario, we can design it for you. To learn more about how we can help advance your employee training initiatives, call or contact us with your needs. We look forward to serving you.

As learning and development professionals, we know it isn’t enough to design a slick training course and deliver it to our workforce.  Training needs to translate into behavior change in order for it to be truly effective. Whether we’re talking about creating a safer work environment, increasing sales, improving customer service, or any number of other positive influences - behavior change is the real purpose behind any training effort. And if changing behavior is the goal, then eLearning is our most effective tool in accomplishing it. No other form of training has as much potential to influence behavior change as eLearning does. There are many reasons for this, but perhaps the most powerful is the control that learners have over their training with eLearning. Because of the individualized nature of eLearning - self-paced, interactive and available - there is more opportunity for a learner to truly understand what is being taught.   Steps toward behavior change Understanding that most behavior is simply habit, researchers in the 1970s developed what they called the Transtheoretical Model of Behavior Change. This model identified five distinct stages of behavior change, in an effort to influence an alteration in habits and effect positive behavioral outcomes. These five stages are: Pre-contemplation (no intention of making a change) Contemplation (initial thoughts of making a change in the future) Preparation (getting ready to make a change) Action (taking steps toward making a change) Maintenance (behavior has changed - monitoring old habits) If we use these five stages of behavior change in designing our eLearning courses, we can address the barriers that often get in the way of producing positive change. In order to do this, let’s take a look at how we can address each stage within our eLearning design. Pre-contemplation:  Use compelling evidence and reasoning to influence a desire to change Contemplation:  Show learners how that change would look, and provide behavior-modeling Preparation:  Give them tools, set attainable goals, allow opportunities for success Action:  Allow for practice of skills, offer rewards and feedback, assess progress Maintenance:  Offer on-going support, give access to references, provide an "expert" path Understand that change is a process, not an event The key to designing training courses that influence a change in behavior is to remember that change doesn’t come easily. At every stage of behavior change, the natural human tendency is to revert to old habits. Because of this, we need to keep in mind some important points about human nature. People learn better through experience. Give learners an opportunity to experience by designing scenarios, simulations, and performance challenges into your eLearning. Positive feedback and rewards can have a great impact.  Using gamification and game-based motivators in eLearning can entice learners to maximize their training experience. Repetition and reinforcement allows more opportunity for success.  The adage that practice makes perfect is never truer than when trying to influence behavior change. People are motivated by self-interest.  Building relevance and specific job benefits into your eLearning courses will offer learners a clear benefit to themselves. Old habits are hard to break.  Another old adage, but one that should be remembered when we design eLearning courses. We must keep in mind that we are hoping to replace an old behavior with a new and preferred behavior. Considerations for behavior change in eLearning When trying to change a behavior with eLearning, it’s important to identify any barriers to the desired change. Ask why this behavior isn’t currently taking place. Is it due to lack of knowledge, or is it simply a lack of awareness? This will help you to determine the type of training you need in order to influence the change you want. Here at Designing Digitally, we’re experts at creating eLearning courses that influence behavior and lead to lasting change. We use techniques that are designed to engage learners, and meet them where they are. We also incorporate a variety of tools into our eLearning including gamification, simulations, and group-based learning. All of these elements serve to provide your workforce with the best opportunity to learn new behaviors. The result is more effective eLearning and a better functioning workforce. Call us or request a quote today.

While I was looking for an inspiration for toggle/switch button challenge, I came across an intriguing science fact. Do you guys know that when you're awake your brain generates some amount of energy as is needed to light a bulb? Not every bulb of course. I thought this is interesting enough to use it for project which I started building in my mind (what a great connection between brain, energy, toggle and a bulb!).   I didn't want it to be as easy as: click the right toggle to light a bulb. I

Before and after visual comparison is one of the ways to show the changes, no matter if it's geographical change, historical or human physical appearance - what another great e-learning challenge!   I found inspiration for my project in a simple yet powerful word "magic". And this magic word was by David Anderson encouraging me for participating in this challenge. It's so entertaining to watch illusion and magic tricks - I transferred this idea to my demo: just insert old, dirty, ugly, messy