Whilst training management software may be useful in reducing the amount of admin that trainers have to deal with, it can also be a crucial part of the marketing function too. Online surveys are growing in popularity, and here’s why trainers should be tuned into them, and some useful tips on generating content...    

I guess when the results don't actually tell you anything!  My last blog suggested that the role of the traditional happy sheet distributed at the end of a training session was limited if not dead.  And, some of the feedback I received confirmed that I’m not alone in this assessment.      

5 questions to ask I would be interested to hear your views on your experiences when purchasing your last software system, and what you would do differently if you undertook the same process again.  Sure it’s important to dive in and take a good look at any prospective system, what better way to really find out if you like the software and if it could work for you.  But do you do this in the early stages of the research stage, or towards the end of your investigations when you have narrowed down the field?  

Text messaging is such a common form or communication today, so much so that it’s not limited to social use between friends and family.   Receiving text messages is now perceived as a normal customer services function, used for appointment reminders or an alert from a retailer regarding orders, or tracking parcels.       

This week we held a customer training day at our head office in Lancaster to explore reporting.  The reporting tool can sometimes appear daunting due to its powerful nature, and even customers who use it regularly were keen to learn tips and tricks to improve their current practice.  The course was well received evaluation confirmed that attendees felt more confident after the event.

Did you know that this week (20 - 26th October) is Get Safe Online Week.   The aim is to draw attention to the importance of protecting your personal information online.   E-commerce is growing rapidly and is currently estimated to be worth over $220 billion in the US and $112 billion in Western Europe! Checkout this great infographic which has some fascinating statistics.    

Email marketing for any business is both an art and a science.  So much can go wrong and the overall results can very often result in a poor return on investment.  Perhap now is a good time to evaluate what works and what doesn't, then move forward armed with ideas to put into practice.

This week I was privileged to attend a celebration event with a group of individuals not directly involved with training management software, although on the receiving end of support and training as part of the Dolphins’ Den project.    

The day-to-day running of a training company can be so hectic that often certain elements of business management can be neglected.  As a training expert you have the creative flare to generate exciting new ways for delegates to get more from learning, and you’re probably happy to burn the midnight oil perfecting your training proposition.       

Christmas holidays means something different to everyone.  For some it means doing absolutely nothing, and for others it’s a great opportunity to catch up on the things you mean to do, and just never find the time.  You could say it’s the ideal time for individuals to search for training courses online and make a booking to do something either work or leisure related!