Research shows that effective sales coaching can dramatically improve the performance of sales teams - in some cases driving up revenues by 20% or more. But all too often sales organizations find it challenging to develop a sales coaching program that's embedded in a coaching culture.
 
Read this 5-page white paper and learn best practices and strategies for developing an effective sales coaching program for your sales organization.
 
In this white paper you will learn how to:

• Implement a proven sales coaching model
• Create a coaching culture
• Use metrics to maximize the ROI on coaching
• Turn sales managers into great coaches