3 Strategies to Outmaneuver the Competition
Date and TimeThu, Oct 13, 2016 at 11AM Pacific / 2PM Eastern
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As a sales manager, your job is to shift the rules of the game from competing against the competition to competing on behalf of the customer by recognizing and delivering value. Value should be defined by the customer, not by a list of features and benefits or by who can win the competitive battle.
In this session, we will learn an approach to understanding value through the eyes of the customer, and how specific moves and strategies affect the customer and disable the competition.
In this webcast, we will explore:
- How to look at a current sales opportunity based on your understanding of what the customer values
- How to create a value map that plots your position relative to the customer’s perception of value, and relative to the competition
- How to identify three strategies to develop your next moves, while anticipating the moves of your competition and the customer
About Michael Leimbach, Ph.D.
Michael Leimbach, Ph.D., is Vice President of Global Research and Development for Wilson Learning Worldwide. With over 30 years in the field, Dr. Leimbach provides leadership for researching and designing Wilson Learning’s diagnostic, learning, and sales performance capabilities and has managed major research studies in sales, leadership, and organizational effectiveness. He also developed Wilson Learning’s impact evaluation capability and return on investment models. Dr. Leimbach has served as a research consultant for a wide variety of global client organizations, is Editor-in-Chief for a major professional journal and serves on the ISO Technical Committee on Quality Standards for Learning Service Providers. Dr. Leimbach has authored six books, published over 100 professional articles, and is a frequent speaker at national and global conferences.
About David Yesford