Evaluation Basics: Four Challenges that Make or Break Survey Research

     

Speaker:  Patti Phillips, Ph.D., President & CEO, ROI Institute

 

Date: Tuesday, February 28, 2012

Time: 10:00AM Pacific / 1:00PM Eastern (60 Minute Session)

 

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Session Description

Surveys and questionnaires are common instrument used to collect data of all types. Whether evaluating a training program or assessing organizational climate, self-administered surveys are a tool with which we must contend. This webcast presents the four basic, but critical, challenges that can make or break a successful survey project. Upon completion of this session, you will be able to

•    Determine the best approach for giving all potential respondents an opportunity to respond
•    Determine when to sample versus surveying the entire population
•    Calculate the sample size given the size of the population
•    Calculate the appropriate number of responses required, given the size of your target group
•    Improve the accuracy of responses by following the tips provided for asking the right questions the right way

  
                                                                                              

About Patti Phillips

Dr. Patti P. Phillips is president and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. She is also chair and CEO of The Chelsea Group, Inc., an international consulting organization supporting organizations and their efforts to build accountability into their training, human resources, and performance improvement programs with a primary focus on building accountability in public sector organizations. She helps organizations implement the ROI methodology in countries around the world-including South Africa, Singapore, Japan, New Zealand, Australia, Italy, Turkey, France, Germany, Canada, and the United States.
 
She has authored a number of publications on the subject of accountability and ROI, including Show Me the Money (Berrett-Koehler, 2007); The Value of Learning (Pfeiffer, 2007); Return on Investment Basics (ASTD, 2005); Proving the Value of HR: How and Why to Measure ROI (SHRM, 2005); Make Training Evaluation Work (ASTD, 2004) and more.