How to Create Content To Attract the Modern Learner

Speakers

Leslie farinella headshot large
Chief Strategy Officer, Xyleme
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Chief Strategy Officer, Brandon Hall Group
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Description

Research shows that 84% of organizations are spending less than 5 cents of every learning dollar on exploring, acquiring and deploying informal initiatives, yet modern learners prefer informal methods.

Why the disconnect? Too many learning organizations still try to conform to their current technological environment of learning management systems and authoring tools that focus on traditional, formal learning.

Register now to learn how to create an ecosystem that breaks free of formal learning confines and allows you to finally leverage learning content in a way that meets modern learning requirements.

Topics Covered:

  • How to create a content strategy that makes your learning content reusable, accessible and measurable across all formal and informal channels
  • What new and expanded L&D roles are required to create and deliver modern learning experiences
  • Why content management is the critical missing piece of your learning architecture and how it allows you to deploy informal learning programs
  • Using content management to address critical learning and development initiatives, including closing skills gaps and reaching a mobile and multi-generational workforce

About Leslie Farinella

Leslie Farinella is passionate about bringing together technology, business strategy, process improvement, and change management to address big, complex business problems — the ones that require creativity and perseverance to resolve.

As Chief Strategy Officer at Xyleme, Leslie and her team are using technology (Xyleme's industry-leading Learning Content Management System, sometimes called a Component Content Management System) to reimagine how organizations design and develop learning content at scale.

About Michael Rochelle

Michael is responsible for consulting, strategic services and advisory support for our members. Michael brings 25 years experience in commercial and operational strategy and execution including key roles in sales, marketing, business development, strategy, program management and operations in Fortune 500 and venture-backed start-up organizations.


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